Last year, digital marketing accounted for 25% of all marketing dollars spent. And according to a Gartner survey, that will rise to 33% this year. As a nonprofit, it’s essential to plan and implement your digital marketing strategies in areas considered most important in 2015. Based on an article in the Huffington Post, here are some predicted areas for concentration: 1. Email marketing Create smarter, more targeted content that speaks to your audience. 2. Building connections by building relationships Your audience will give to organizations that they know, like and trust. Social media helps establish personal relationships quickly and for very little cost. Nonprofits that connect by being more … Continued

Email marketing can give you a ROI that exceeds any other marketing channel — $43 in return for every dollar invested. For a comparison, non-catalog direct mail returns about $15 for every dollar and catalog direct mail returns about $7 (according to DMA’s Power of Direct economic impact study). For tips and in-depth email marketing best practices, listen to this podcast that includes email experts from ReturnPath, Constant Contact and Smith-Harmon: http://www.box.net/shared/nmkz98ilki At Evolv Design, we can help you develop an email campaign that will tie into your current brand, if you have one, or help you build your brand … Continued

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. As we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” —Marianne Williamson. Powerful beyond measure. That’s … Continued