You know the old question “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. From a marketing and design perspective, this is a particularly relevant question to ask. If your marketing/design message is not heard, does it make a sound? No, probably not. It’s all about impact. Maximizing the impact of your message will greatly increase it’s chances of being heard. Creating a giant “tree” that is quickly and efficiently dropped so that it maximizes its impact will absolutely make a sound that will be heard. Take a … Continued
It’s all about voice.
To me, typography has a voice. It can be forceful. Timid. Upscale. Cheap. Persistent. Animated. This is somewhat subjective and can vary depending on the viewers’ perspective. It is, however, a significant part of how you communicate to your audience. And finding the right voice for your company or organization takes careful thought and care. Take a look at the examples below: Can you guess the products/companies behind the examples above? One is Audi. One is Mini. One is Dodge Ram. I’ll bet you can guess it even without seeing the rest of the ad. They are all … Continued
It’s all about the process.
Successful design generally follows a path. The path normally takes these steps: Problem definition and research Concept/idea development Design development Execution Evaluation Seems simple, right? However, along the way the path has forks that will influence the design. Influences like trends, business operations, clients’ opinions, and the end users/viewers’ opinions all factor into the direction the design will take. At its core, though, design is about problem solving. Flexible and adaptive methods of problem solving are key to getting to a solution that answers the original problem. Projects will bend and sway to get to successful design solutions—influenced along the … Continued