Successful design generally follows a path. The path normally takes these steps:
- Problem definition and research
- Concept/idea development
- Design development
Seems simple, right? However, along the way the path has forks that will influence the design. Influences like trends, business operations, clients’ opinions, and the end users/viewers’ opinions all factor into the direction the design will take.
At its core, though, design is about problem solving. Flexible and adaptive methods of problem solving are key to getting to a solution that answers the original problem. Projects will bend and sway to get to successful design solutions—influenced along the way by trends, operations, and opinions.
In the end, if the design is successful, the value is revealed. Design affects consumer behavior, differentiates the client’s offerings and gives it meaning. It communicates a strong message.
Successful design (both print and online) normally takes an experienced and thoughtful designer to help guide your project to a successful conclusion. Please feel free to contact me if you have a communications problem in need of an intelligent and effective solution. I’m here to help guide the process.