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Eight design principles for nonprofits
by | strategic design | 0 comments:
I was reading a post on mashable.com this morning and saw a list of design rules for nonprofits that I thought would be appropriate to share in this post. These tips were gathered from designers and creatives who work with nonprofits. The original post included 10 rules, but I think...Continued
27. Jul
Digital marketing trends for 2015
by | Design/marketing insights | 0 comments:
Last year, digital marketing accounted for 25% of all marketing dollars spent. And according to a Gartner survey, that will rise to 33% this year. As a nonprofit, it’s essential to plan and implement your digital marketing strategies in areas considered most important in 2015. Based on an article in the...Continued
21. Jul
It’s all about impact.
by | "It's all about…" | 0 comments:
  You know the old question “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. From a marketing and design perspective, this is a particularly relevant question to ask. If your marketing/design message is not heard, does it...Continued
10. Jul
It’s all about voice.
by | "It's all about…" | 0 comments:
  To me, typography has a voice. It can be forceful. Timid. Upscale. Cheap. Persistent. Animated. This is somewhat subjective and can vary depending on the viewers’ perspective. It is, however, a significant part of how you communicate to your audience. And finding the right voice for your company...Continued
10. Jul
It’s all about the process.
by | "It's all about…" | 0 comments:
Successful design generally follows a path. The path normally takes these steps: Problem definition and research Concept/idea development Design development Execution Evaluation Seems simple, right? However, along the way the path has forks that will influence the design. Influences like trends, business operations, clients’ opinions, and the end users/viewers’...Continued
10. Jul
Be powerful beyond measure
by | Design/marketing insights | 0 comments:
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Your playing small doesn’t serve the...Continued
9. Jul

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